Food for Thought
“The pioneers, they’re the ones that have the arrows in their backs,” Anderson said. “I think we are pioneers because back then it wasn’t even an industry. You didn’t have a team of buyers and a network of managers out there. It was just me and my wife alongside the road with our sign. The learning curve was the steepest in the early days.”
Despite fetching thousands of euros a kilo, the white truffle comes with a dirty secret: many labelled as ‘Tartufi d’Alba’ (from Alba, Italy) actually came from Istria in Croatia.